The initiative explored innovation, agentic AI and digital transformation to improve service efficiency and customer experience across the UAE sports sector.
Sport Business
Al Jazira Club Signs Three-Year Partnership with New Balance
The three-year agreement will see New Balance design and supply match, training, and travel kits for Al Jazira's first team, academy, and other sports teams.
M+C Saatchi Group Middle East Named Creative Agency Partner for Ras Al Khaimah Tourism Development Authority
M+C Saatchi Group Middle East will lead RAKTDA's integrated creative strategy and develop a new destination proposition to support the emirate's global tourism ambitions.
SPADREC Expands Integrated Sports Ecosystem with Techno Mount Contracting
The strategic addition of Techno Mount Contracting strengthens SPADREC's capabilities in sports infrastructure, engineering, and facility development across the UAE and GCC.
The Brain & Performance Centre Partners with UAE Athletic Commission to Enhance Boxer Safety
The agreement makes optional neurological and performance assessments available to professional boxers alongside mandatory MRI screenings, further strengthening athlete safety across UAE boxing events.
Analog Sports Puts UAE Team Emirates XRG and UAE Team ADQ’s AI Coach in Every Cyclist’s Pocket
Now available with a 30-day free trial, the app brings pro-level training, recovery, and performance insights to riders on Zwift, Garmin, WHOOP, and more.
Strava Is Helping Fund the Research Women’s Sports Has Been Missing
Sports science was built on men. Strava just put money behind fixing that for women.
UAE Committee for Talent and Sports Support Partners with Sharjah Women’s Sports Foundation to Support Three Athletes
The partnership will support three promising athletes in shooting and archery through long-term training, competition, and athlete development programmes.
Women Founders Take Centre Stage At E1H Sports Innovation Pitch In Abu Dhabi
Bilqis GreenTech and The People Agency were among five start-ups showcased at the second E1H Investment Pitch, while alumni including The Mettleset reflected the growing impact of the region's first dedicated sports incubator.
FITCODE Opens Flagship Premium Health Club at Q-East in Al Quoz
The new destination combines boutique fitness, HYROX training, luxury recovery facilities, and personalized coaching under one roof.
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