Exclusive: AWSN's leadership tells The Mettleset its plans for KSA and the UAE, from the Her event series and Her Summit to schools programmes.
KSA
Golf Saudi Reshapes Its Long-Term Bet On Women’s Golf, Starting At Home
As the PIF Global Series wraps up this season, Golf Saudi is focusing its backing on grassroots golf in the Kingdom, one $4M LPGA/LET championship and a new LET Order of Merit partnership.
Golf Saudi Ambassadors Join Hyo Joo Kim as Aramco Korea Championship Field Grows
Golf Saudi Ambassadors join two-time defending champion Hyo Joo Kim and leading Korean players for the $2 million Aramco Korea Championship at New Korea Country Club from October 8-11.
Korean Major Winners and Golf Saudi Ambassadors Headline 2026 Aramco Korea Championship at New Korea Country Club as Part of PIF Global Series
Sung Hyun Park and Jeongeun Lee6 lead the home challenge, while six Golf Saudi Ambassadors join an international field heading to New Korea Country Club from October 8-11.
Why Jay3lle, Saudi Arabia’s Luxury Women’s Golf Brand, Is About Far More Than Fashion
In the latest episode of The Mettleset Podcast, Dawn Barnable sits down with Jay3lle founder Johan Lindeberg to explore the intuition, creativity and community behind one of Saudi Arabia's most ambitious new luxury sports brands. Here are five things that stood out from the conversation.
New Report: Women’s Elite Sports Revenues Set To Surpass $3 Billion In 2026
From Saudi league growth to Abu Dhabi partnerships, regional momentum underpins global rise
Eight Things That Went Down at the Aramco Championship
As women’s golf continues to scale, here are eight takeaways from the second stop of the 2026 PIF Global Series.
PIF Global Series Returns to the Global Stage with Las Vegas Stop at Shadow Creek
From Riyadh to Las Vegas, the PIF Global Series continues to scale women’s golf on a global stage
First Saudi Women’s Football Awards to Celebrate the Kingdom’s Rising Game
Footballco launches INDIVISA Saudi Women’s Football Awards with ROSHN Group as exclusive presenting partner
Lily He Loves F1 Academy – And 5 Other Things We Learned From the LPGA Star
The Mettleset spoke with LPGA Tour player Lily He at the PIF Saudi Ladies International, held February 11–14 at Riyadh Golf Club in Saudi Arabia
