In the latest episode of The Mettleset Podcast, Dawn Barnable sits down with Jay3lle founder Johan Lindeberg to explore the intuition, creativity and community behind one of Saudi Arabia's most ambitious new luxury sports brands. Here are five things that stood out from the conversation.
KSA
New Report: Women’s Elite Sports Revenues Set To Surpass $3 Billion In 2026
From Saudi league growth to Abu Dhabi partnerships, regional momentum underpins global rise
Eight Things That Went Down at the Aramco Championship
As women’s golf continues to scale, here are eight takeaways from the second stop of the 2026 PIF Global Series.
PIF Global Series Returns to the Global Stage with Las Vegas Stop at Shadow Creek
From Riyadh to Las Vegas, the PIF Global Series continues to scale women’s golf on a global stage
First Saudi Women’s Football Awards to Celebrate the Kingdom’s Rising Game
Footballco launches INDIVISA Saudi Women’s Football Awards with ROSHN Group as exclusive presenting partner
Lily He Loves F1 Academy – And 5 Other Things We Learned From the LPGA Star
The Mettleset spoke with LPGA Tour player Lily He at the PIF Saudi Ladies International, held February 11–14 at Riyadh Golf Club in Saudi Arabia
Charley Hull: “It feels like a home event for me” as she clinches victory in Riyadh
A fearless final-round charge sealed the Golf Saudi ambassador’s win at the $5 million PIF Saudi Ladies International
Mimi Rhodes takes the lead in Riyadh as the PIF Saudi Ladies International heats up
Mimi Rhodes holds the outright lead heading into the weekend in Riyadh, as the tournament also highlights Golf Saudi’s growing investment in women’s sport through WiMENA and grassroots development.
Golf Saudi Ambassadors Lead PIF Saudi Ladies International
Golf Saudi ambassadors headline a world-class field as the Ladies European Tour season opens in Riyadh.
PIF Saudi Ladies International To Open 2026 LET Season With Tour’s Biggest Prize Purse
The Golf Saudi-backed event returns to Riyadh in Feb 11-14 as the first of five PIF Global Series tournaments, setting the benchmark for prize money and global participation in women’s golf.