The initiative explored innovation, agentic AI and digital transformation to improve service efficiency and customer experience across the UAE sports sector.
Short Reads
UAE Equestrian Team Names Olympic Trailblazer Sheikha Latifa for FEI World Championships Aachen 2026
The first Emirati woman to compete at the Olympics in equestrian sport lines up on Cornet XL as part of a five-member team as the UAE opens its bid to qualify for LA28 at Aachen, 19-23 August.
Al Jazira Club Signs Three-Year Partnership with New Balance
The three-year agreement will see New Balance design and supply match, training, and travel kits for Al Jazira's first team, academy, and other sports teams.
UAE Team L’IMAD Wins Tour de France Femmes Team Classification as Longo Borghini Takes Podium
UAE Team L’IMAD finished the Tour de France Femmes with Elisa Longo Borghini third overall, three riders in the top 10 and victory in the Team Classification.
M+C Saatchi Group Middle East Named Creative Agency Partner for Ras Al Khaimah Tourism Development Authority
M+C Saatchi Group Middle East will lead RAKTDA's integrated creative strategy and develop a new destination proposition to support the emirate's global tourism ambitions.
Cycle Against Cancer Raises AED 2.4 Million Following Barcelona-to-Paris Endurance Ride
The 3,333km Barcelona-to-Paris ride exceeded its original fundraising target by more than 25%, raising AED 2.4 million for Al Jalila Foundation's cancer care programmes.
SPADREC Expands Integrated Sports Ecosystem with Techno Mount Contracting
The strategic addition of Techno Mount Contracting strengthens SPADREC's capabilities in sports infrastructure, engineering, and facility development across the UAE and GCC.
UAE Team L’IMAD Unveils Special Edition Jersey for Tour de France Femmes
Inspired by the "Falcon of the Emirates," UAE Team L'IMAD's special-edition jersey combines Emirati heritage with elite performance ahead of the 2026 Tour de France Femmes.
UAE Team ADQ to Become UAE Team L’IMAD Ahead of Tour de France Femmes
UAE Team ADQ will become UAE Team L'IMAD from 1 August, marking a new chapter ahead of the Tour de France Femmes while continuing its mission to grow women's cycling.
Lara Gillespie Secures Overall Podium at Tour de Pologne Women
Lara Gillespie finished third on the final stage and secured third overall after UAE Team ADQ delivered another strong team performance throughout the Tour de Pologne Women.
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