New Balance has launched a 26-piece footwear, apparel and accessories collection for the Doha Marathon by Ooredoo 2027, ahead of the race on January 15.
The collection is now available at selected stores across Qatar and the UAE, with prices starting from AED 99.
Meanwhile, organisers expect more than 25,000 runners to participate in the 2027 marathon, following a turnout of 20,000 at the previous edition.
Alongside the collection, New Balance will support Qatar’s running community through weekly running clubs and group training sessions.
What’s Included in the New Balance Doha Marathon 2027 Collection?
New Balance unveiled the collection at an event at the Doha Fire Station.
The 26-piece range includes running shoes, performance clothing, lifestyle apparel and accessories.
At the centre of the collection is the New Balance Ellipse, available in a cherry leather and white colourway.
The shoe features Fresh Foam cushioning technology, designed to provide comfort during training and everyday activities.
Additionally, the collection includes several performance pieces, such as the Doha Marathon Athletics T-Shirt and Tank, RC Essential 5″ Short and Doha Marathon Jacket.
These items are designed to help runners stay comfortable and move freely during training and on race day.
For everyday wear, New Balance has also introduced a lifestyle range with relaxed fits.
This includes the Doha Marathon Athletics French Terry Crew and Hoodie, alongside graphic T-shirts inspired by Doha’s skyline.
The lifestyle pieces come in white and cherry leather colourways.
Finally, the collection includes accessories such as branded caps, Pro Run Crew socks and towels.
Where Can You Buy the Doha Marathon Collection?
The New Balance Doha Marathon 2027 collection is available at selected retail locations across Qatar and the UAE.
Customers can find the range at New Balance stores, Go Sport and Sun & Sand Sports.
The collection is also available online through New Balance UAE
Prices start from AED 99, although individual product prices vary.
The range caters to runners preparing for the marathon and those looking for running-inspired clothing for everyday wear.
New Balance Expands Community Running Sessions in Qatar
Beyond the product launch, New Balance will continue organising community running activities ahead of the marathon.
The New Balance Running Club holds weekly sessions at Aspire Park in Doha, giving runners opportunities to train together.
Additionally, the brand will collaborate with local running communities, including Pearl Pacers, Necessity Run Club and Athletic Edge, a women-focused programme.
These sessions welcome runners of different experience levels, from beginners to those preparing for competitive events.
Through its Run Your Way philosophy, New Balance encourages people to approach running according to their individual goals.
Whether participants run for fitness, performance or social connection, the activities aim to make the sport more accessible.
Doha Marathon 2027 Expects More Than 25,000 Runners
The upcoming Doha Marathon by Ooredoo is expected to attract more than 25,000 participants.
This would represent an increase from the 20,000 runners who took part in the previous edition.
The anticipated growth reflects the event’s expanding participation and interest in running across Qatar.
Stuart Henwood, Senior Director, New Balance MEAI, highlighted the importance of the company’s ongoing partnership with the marathon.
“Running has always been at the heart of New Balance, and our heritage in the category stretches across generations and some of the world’s most iconic running communities.
Qatar, and Doha in particular, has become an important part of that story for us in the region. What makes our partnership with Doha Marathon by Ooredoo special is the continued opportunity to build on that legacy locally and be part of a running community that continues to grow year after year.
From NBRC runs and community initiatives to race day itself, we want to create more opportunities for people to find their own way into running and keep moving.
We are looking forward to 15 January and to continue supporting runners at every level, while connecting Doha’s running community to the wider world of running.
That is what Run Your Way means to us…giving people the freedom and confidence to make running their own.”
New Balance also supports major international running events, including the TCS New York City Marathon and London Marathon.
Its continued involvement in the Doha Marathon forms part of its wider efforts to support running communities across the region.
Doha Marathon Partnership Focuses on Community Participation
The partnership between New Balance and Doha Marathon by Ooredoo extends beyond race-day activities.
It also supports community running initiatives and encourages participants to stay active throughout the year.
Sabah Rabiah Al-Kuwari, Vice Chairman of the Doha Marathon by Ooredoo Committee, said:
“The Doha Marathon by Ooredoo has become a source of national pride for Qatar, and a clear reflection of the values the country holds: health, ambition, and community. What began as a race has grown into a shared tradition, one that families and friends now plan their year around. Through our continued partnership with New Balance, we are proud to see the marathon raise the bar each year, both on the course and in the wider community it inspires. Our aspiration is that every participant, whether running the route or supporting from the sidelines, carries the energy of race day well beyond the finish line.”
With the 2027 marathon scheduled for January 15, runners can prepare through community training sessions and local running clubs.
Meanwhile, the new collection offers footwear, clothing and accessories for training, race day and everyday wear.
The partnership will continue to focus on encouraging participation and supporting Qatar’s growing running community.
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