The sportswear brand will mark the opening of its newest Qatar store on 3 September with a gondola fashion show, customisation experiences and Mediterranean-inspired activations.
Qatar
Virtuocity Battle Ground Qatar 2026 Returns with $200,000 Esports Prize Pool
The month-long esport championship returns to Doha Festival City from 1-30 September, featuring seven global gaming titles and a USD 200,000 prize pool.
Premier Padel and Art Basel Qatar Transform Padel Court Into Art Installation
Premier Padel and Art Basel Qatar collaborated to transform a padel court into a playable work of contemporary art in Doha.
New Balance Opens Its First Grey Store in the Middle East, Making Doha the Home of Its Most Coveted Collaborations
Blending heritage, craftsmanship, and collaboration, New Balance’s Grey store opens in Doha as the brand’s most premium expression in the region.
Carmen Jorda to Drive Qatar Airways x BWT Alpine Formula One Team Efforts to Advance Women in Motorsport
Jorda, one of the few women to have served as an F1 development driver and now Head of the Alpine F1 Academy, will support Qatar Airways in expanding opportunities for women in racing and connecting aviation with Formula 1.
New Balance Unveils Innovative Retail Experience in Lusail, Qatar
New Balance has officially opened its first-ever retail store in Lusail, Qatar, located at Place Vendôme. The new concept aims to shift the focus from products to people, creating a […]
