Exclusive: AWSN's leadership tells The Mettleset its plans for KSA and the UAE, from the Her event series and Her Summit to schools programmes.
The Mettleset Team
Golf Saudi Reshapes Its Long-Term Bet On Women’s Golf, Starting At Home
As the PIF Global Series wraps up this season, Golf Saudi is focusing its backing on grassroots golf in the Kingdom, one $4M LPGA/LET championship and a new LET Order of Merit partnership.
Qatar Foundation Rallies Global Leaders to Build Sport Systems Designed for Women and Girls
At a three-day dialogue with Wilton Park in West Sussex (14–16 September), global leaders examined how to drive social development in the Global South through sport, by getting more women and girls onto the playing field, and building the systems that keep them there.
The Largest Library of Women’s Sports Research in MENA
The reports, research, insights and data shaping women’s sport across the Middle East, GCC and beyond... all in one place. You’re welcome.
How Clubs, Academies, and Communities Can Make Golf More Welcoming For Women and Girls
As women’s golf grows globally, Golf Hero founder Keila Doyle looks at how UAE clubs, academies and communities can turn interest into lasting participation.
New Balance and Common Grounds Bring a Cool New Twist to Dubai’s Summer Running Scene
The New Balance | Common Grounds Summer Run Series returns to Dubai Hills Mall on 21 August, pairing indoor kilometres with coffee, breakfast and a limited-edition electrolyte popsicle created for the city’s runners.
Strava Is Helping Fund the Research Women’s Sports Has Been Missing
Sports science was built on men. Strava just put money behind fixing that for women.
Women Founders Take Centre Stage At E1H Sports Innovation Pitch In Abu Dhabi
Bilqis GreenTech and The People Agency were among five start-ups showcased at the second E1H Investment Pitch, while alumni including The Mettleset reflected the growing impact of the region's first dedicated sports incubator.
Zamzam Al Hammadi Wins On Historic PFL MENA Debut In Dubai
The 18-year-old became the first Emirati woman to compete under the PFL MENA banner as the organisation also spotlighted the rising influence of women’s MMA across the Gulf.
New Balance Celebrates The UAE Spirit With Exclusive 1080v15 Launch
Available exclusively in the UAE from May 22 at select New Balance stores including Dubai Mall, Dubai Hills Mall, City Walk, Yas Mall and The Galleria Al Maryah Island, while limited quantities last.
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