Exclusive: AWSN's leadership tells The Mettleset its plans for KSA and the UAE, from the Her event series and Her Summit to schools programmes.
Football
New Balance Backs Next Generation of Football Talent with Three-Year Mina Cup Partnership
The three-year agreement will see New Balance support young footballers through tournament apparel, player development opportunities and community experiences across the Mina Cup season.
FC Bayern Opens Dubai Academy with New Opportunities for Girls and Boys
The FC Bayern Academy UAE will offer year-round training for players aged U5 to U16, with selected talent potentially progressing to development opportunities in Munich.
Manchester City Abu Dhabi Cup 2027 Set for Biggest Edition Yet – With More Girls’ Teams Than Ever
The 2027 tournament will welcome more girls’ teams across three age groups as the three-day youth football festival returns to Zayed Sports City from 8-10 January.
Al Jazira Club Signs Three-Year Partnership with New Balance
The three-year agreement will see New Balance design and supply match, training, and travel kits for Al Jazira's first team, academy, and other sports teams.
New Report: Women’s Elite Sports Revenues Set To Surpass $3 Billion In 2026
From Saudi league growth to Abu Dhabi partnerships, regional momentum underpins global rise
First Saudi Women’s Football Awards to Celebrate the Kingdom’s Rising Game
Footballco launches INDIVISA Saudi Women’s Football Awards with ROSHN Group as exclusive presenting partner
Over 3,500 Young Players Took Centre Stage at Zayed Sports City as the Manchester City Abu Dhabi Cup Wraps in the UAE Capital
The region’s largest youth football tournament delivered a record-breaking seventh edition, with girls’ participation continuing to rise.
Man City Legends Spotlight Youth Development at City Football Schools in Abu Dhabi
A visit to Zayed Sports City sees Man City icons Micah Richards and Joleon Lescott celebrate the UAE’s growing grassroots football community.
The Unstoppable Rise of Maria Khan: From Backup Keeper to Pro Footballer
Tune in to The Mettleset podcast for an inspiring conversation with Maria Khan, the remarkable captain of the Pakistan women’s football team. This episode charts her incredible journey from a […]
