New Balance will mark the launch of its latest AC Bodywear and Ellipse collections with a three-day wellness experience at Palm Jumeirah Mall from 11-13 September.
The free Back to Balance Weekend will take place at the mall’s Dome location. Across the three days, visitors can experience the new collections through movement, wellness and lifestyle activities.
The programme will bring together yoga sessions, a Dyson refresh booth, matcha from homegrown brand Tease and a fresh flower bouquet workshop. Guests will also have opportunities to win New Balance vouchers and other giveaways.
At the centre of the weekend, however, will be the opportunity to experience the new AC Bodywear collection and Ellipse shoes in motion.
AC Bodywear moves between training and everyday wear
New Balance’s latest AC Bodywear collection is designed to transition between workouts and everyday activities.
The women’s range includes the medium-support AC Train Sports Bra, AC Legging and AC Fitted Long Sleeve. Each piece combines performance-focused features with a versatile design.
The AC Legging uses New Balance’s Sleek fabric, which is designed to form to and support the body throughout the day. Meanwhile, raglan sleeves on the AC Fitted Long Sleeve are designed to support unrestricted movement.
A signature plush band runs across the collection, creating a consistent finish across the different pieces. New colourways include Dark Smoked Violet and Altitude, among others.
New Ellipse colourways join the collection
Alongside AC Bodywear, New Balance will introduce new colourways of its Ellipse shoes.
The lightweight footwear is designed to support natural movement across different activities. That includes gym workouts, light runs and yoga, as well as everyday movement.
During Back to Balance Weekend, visitors will have the opportunity to experience the versatility of both the Ellipse and AC Bodywear collections as part of the wider wellness programme.
Yoga opens the Back to Balance experience
The wellness experience will begin with a 45-minute yoga session open to registered participants.
Sessions will be led by Gigi Studio, an Emirati-founded studio whose approach centres on community and mindful movement.
The yoga session will also give participants an opportunity to experience AC Bodywear during movement. Afterwards, the programme will shift from exercise into a series of wellness and lifestyle activities.
Dyson, Tease and wellness activities join the weekend
Following yoga, guests can visit the Dyson refresh booth for a post-workout hair refresh featuring the new Dyson Supersonic™ Travel hair dryer.
The programme will then continue with a Matcha Bar by Tease, where guests can pick up freshly prepared matcha. Tease is a homegrown brand participating in the weekend’s food and wellness offering.
Visitors can also take part in a fresh flower bouquet workshop.
In addition, New Balance will offer vouchers with prizes ranging from discount codes to mini giveaways.
Together, the activities are designed to create a complete morning experience combining movement, refreshments and self-care.
Local brands add community element
The three-day activation also brings together brands spanning wellness, beauty, food and lifestyle.
Through those partnerships, New Balance is positioning Back to Balance as more than a product showcase. Instead, the programme combines the launch of the new collections with community activities and opportunities to discover local businesses.
Back to Balance Weekend runs from 11–13 September at the Dome in Palm Jumeirah Mall. Attendance is free, although places for each session are limited and registration is required.
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