Wellfit has announced plans to launch its first Abu Dhabi location at Reem Mall in summer 2026. Since launching in 2021, Wellfit has grown rapidly across the UAE, now serving more than 20,000 members.
The new site will mark the brand’s sixth club in the UAE. It will also introduce a HYROX-affiliated mega-club concept built around strength, conditioning, and wellness for all ages.
Wellfit expands into Abu Dhabi market
Since launching in 2021, Wellfit has grown rapidly across the UAE, now serving more than 20,000 members.
The upcoming Reem Island location will feature more than 120 cardio and strength machines. In addition, it will include multiple studios and dedicated training zones.
HYROX-focused training and performance facilities
The new facility will offer HYROX-certified coaching and specialised programmes. Members will also gain access to exclusive benefits linked to HYROX competition.
Training zone will include sleds, air runners, and BikeErgs designed to support high-performance conditioning.
The club will also provide a full range of strength equipment including free weights, lifting platforms, and functional training areas.
Family-friendly fitness and wellness offering
Beyond performance training, the club will focus on accessibility and family engagement as highlighted by its Junior Martial Arts programme, delivered through a dedicated children’s studio.
Additional facilities will include:
- Group exercise studios
- A 22-bike spin studio
- Grappling and striking zones
- Saunas and cold plunges
- Recovery and wellness areas
The club will also offer prayer rooms, assessment facilities, and experiential recovery spaces.
Premium member experience at Reem Mall
The club will integrate advanced technology and lifestyle services. These include AI body assessments, recovery tools, and in-club dining through Hungry Wolves.
Members will also benefit from towel service, water stations, and free parking.
In addition, the location offers direct access to retail and entertainment. This includes VOX Cinemas and Snow Abu Dhabi.
Leadership perspective on expansion
Brandon Rowberry, CEO of Arada’s Fitness, Wellness and Medical division, said:
“We are delighted to unveil our plans for Abu Dhabi’s first Wellfit mega-club, as we continue to expand the brand’s footprint across the UAE. Wellfit Reem Island will feature fitness and wellbeing amenities suitable for all ages and abilities, enabling more people than ever to benefit from an active, healthy lifestyle. Reem Mall is the ideal location for this state-of-the-art centre, and we look forward to welcoming our first members this summer.”
Bruce von Kaufmann, Chief Operating Officer at Reem Mall, added:
“The addition of Wellfit to Reem Mall marks a significant milestone in our mission to become a hub for world-class experiences and the go-to community destination in Abu Dhabi. By welcoming Abu Dhabi’s first Wellfit, we are providing our visitors with a premier health and wellness sanctuary, which adds immensely to, and complements our existing entertainment and retail mix. This partnership underscores our commitment to fostering an active, vibrant community right in the heart of the capital.”
Growth strategy and future expansion
Wellfit continues to expand under Formative, the UAE’s largest fitness collective launched by Arada in 2025.
The platform also includes FitnGlam, The Platform Studios, and FitCode. Together, these brands serve more than 40,000 members across 20 locations.
Looking ahead, the group aims to reach 100,000 members across 40 locations by 2027.
Founder memberships for Wellfit Abu Dhabi Reem will be released ahead of launch. Early members will receive exclusive long-term rates.
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