The renewed agreement extends a partnership in place since 2022, providing long-term support for UAE Team ADQ’s competitive and development programs through 2029.
Sport Business
Abu Dhabi Crowned Formula 1 Promoter of the Year as Middle East Sets the Global Standard
Abu Dhabi claims Formula 1’s top promoter honour, with Saudi Arabia also recognised as the Middle East delivers standout race weekends on the global calendar.
Emirates Names Aryna Sabalenka as First-Ever Tennis Ambassador
A landmark partnership sees the world No.1 tennis player become the airline’s first-ever tennis ambassador, reinforcing Emirates’ long-standing commitment to women’s sport and global Grand Slam tennis.
UAE Chairs 49th Session of Council of Arab Ministers of Youth and Sports in Cairo to Strengthen Joint Development Efforts
Ministers and senior officials from across the Arab world convene in Cairo to advance cooperation across youth and sports sectors.
UAE Ministry of Sports Strengthens Phygital Sports Agenda Through Strategic Partnership With ASPIRE and Phygital International
MoU signed in Abu Dhabi builds on Games of the Future momentum as UAE moves to institutionalise next-generation sport.
Mercedes-Benz Signs Landmark Deal as Premier Partner of the WTA, Accelerating a New Era for Women’s Tennis
The long-term global partnership beginning in 2026 will see Mercedes-Benz elevate the WTA Tour across WTA 1000, 500 and 250 events - debuting at the Mubadala Abu Dhabi Open in Abu Dhabi - and introducing premium experiences for athletes, fans and guests.
UAE Strengthens Sports Ties with South Korea at WADA Conference in Busan
The UAE has advanced a significant phase of sports cooperation with South Korea following a series of official meetings led by His Excellency Ghanim Mubarak Al Hajeri, Undersecretary of the […]
Middle East Poised to Unlock $75 Billion Sports Economy Opportunity, New Report Finds
The Middle East is entering a decisive decade for sport, with a new report revealing the region could unlock up to $75 billion in economic growth by narrowing the gap […]
Stress and Women’s Sports with Dr. Mariana Kessler
For too long, the sports world has operated under the myth that women experience stress more intensely and cope less effectively than men. It’s time to put that tired idea […]
A Major Glow-Up: Zayed Sports City Reimagines the Khalifa International Bowling Centre
The lanes at the Khalifa International Bowling Centre are about to get a serious glow-up. Zayed Sports City has announced a full-scale renovation of one of Abu Dhabi’s most-loved sporting […]
