Ministers and senior officials from across the Arab world convene in Cairo to advance cooperation across youth and sports sectors.
Sport Business
UAE Ministry of Sports Strengthens Phygital Sports Agenda Through Strategic Partnership With ASPIRE and Phygital International
MoU signed in Abu Dhabi builds on Games of the Future momentum as UAE moves to institutionalise next-generation sport.
Mercedes-Benz Signs Landmark Deal as Premier Partner of the WTA, Accelerating a New Era for Women’s Tennis
The long-term global partnership beginning in 2026 will see Mercedes-Benz elevate the WTA Tour across WTA 1000, 500 and 250 events - debuting at the Mubadala Abu Dhabi Open in Abu Dhabi - and introducing premium experiences for athletes, fans and guests.
UAE Strengthens Sports Ties with South Korea at WADA Conference in Busan
The UAE has advanced a significant phase of sports cooperation with South Korea following a series of official meetings led by His Excellency Ghanim Mubarak Al Hajeri, Undersecretary of the […]
Middle East Poised to Unlock $75 Billion Sports Economy Opportunity, New Report Finds
The Middle East is entering a decisive decade for sport, with a new report revealing the region could unlock up to $75 billion in economic growth by narrowing the gap […]
Stress and Women’s Sports with Dr. Mariana Kessler
For too long, the sports world has operated under the myth that women experience stress more intensely and cope less effectively than men. It’s time to put that tired idea […]
A Major Glow-Up: Zayed Sports City Reimagines the Khalifa International Bowling Centre
The lanes at the Khalifa International Bowling Centre are about to get a serious glow-up. Zayed Sports City has announced a full-scale renovation of one of Abu Dhabi’s most-loved sporting […]
BOOKMARK THIS PAGE: All the Women’s Sports Research and Reports We Could Find
A living list of reports, insights, and data shaping the conversation around women’s sport, from MENA and beyond... you’re welcome
Women of Sport: Breaking the Ice with Zayed Sports City’s Ice Rink Venue Manager, Zoe Breingan
Zoe Breingan, Ice Rink Venue Manager at Zayed Sports City, was always “the sporty one” growing up in Scotland. She started figure skating at just three years old and, while […]
UAE Launches Four-Week Anti-Doping Awareness Programme to Strengthen Clean Sport Culture
The UAE is set to intensify national efforts around clean sport with the launch of the Anti-Doping Awareness Programme on 15 November 2025, a comprehensive four-week initiative designed to educate […]
