New Balance has opened its first-ever Grey store in the Middle East, unveiling the brand’s most elevated global retail concept at Place Vendôme Mall.
Designed as the highest expression of New Balance worldwide, the Grey store marks a significant milestone for the brand’s presence in the MEAI region. Bringing together heritage, craftsmanship, exclusive offerings, and a distinctly premium retail experience, the space presents a refined interpretation of New Balance’s design and manufacturing ethos within a single, curated environment.
Central to the Grey store concept is its role as the exclusive regional home for all New Balance collaborations, offering shoppers rare, in-person access to some of the most talked-about partnerships in the global fashion and lifestyle space. From culturally driven sneaker releases to high-fashion crossovers, the store positions collaboration as a defining pillar of the brand’s premium strategy in the region.
Conceived as a meeting point between heritage and modernity, the Grey store introduces a new level of premium retail to the Middle East, catering to luxury shoppers and style-conscious consumers who value provenance, craftsmanship, and timeless design. While sitting alongside New Balance’s broader retail footprint, the Grey store stands apart through its considered curation, exceptional materials, and immersive experience.
At its core, the space showcases an elevated selection of New Balance’s most premium footwear and apparel capsules, defined by superior materials, refined aesthetics, and meticulous construction. These offerings are anchored by exclusive collections from the brand’s iconic Made in USA and Made in UK ranges, crafted in New Balance’s own manufacturing facilities in the United States and England. For more than 40 years, these facilities have upheld artisanal expertise and uncompromising standards, shaping the brand’s enduring luxury credentials.
Complementing these heritage-driven collections are progressive expressions from Tokyo Design Studio and Shanghai Design Studio, which reinterpret performance and lifestyle silhouettes through a refined, design-led lens. Drawing on advanced materials, experimental detailing, and cultural inspiration, these collections underscore New Balance’s commitment to innovation alongside craftsmanship.
Together, the product mix elevates the Grey store beyond traditional retail, positioning it as a curated expression of New Balance’s highest creative vision. The space also serves as a platform for limited-edition collaborations and exclusive drops, many of which will be available only at this location within the region, reinforcing its appeal to collectors and style connoisseurs.
The Grey store finds its natural home within the Fashion Avenue of Place Vendôme Mall, one of the Middle East’s most prestigious luxury shopping destinations. Known for refined taste, architectural elegance, and a high-spending, style-led audience, the mall’s curated mix of global fashion houses, premium lifestyle brands, and experiential retail provides an ideal setting for the region’s first Grey store.
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Inside New Balance’s first Grey store in the Middle East, now open at Place Vendôme Mall, Doha.
Reflecting on the launch, Stuart Henwood, Senior Director, New Balance MEAI, said, “The Grey store is designed as the ultimate home for our most exclusive products. From culturally driven sneaker collaborations to high-fashion crossovers with luxury houses such as Miu Miu and Loro Piana, Grey positions New Balance firmly within the contemporary luxury conversation.”
He added, “Qatar is a strategically important market for New Balance and opening the region’s first Grey store here reflects both the strength of our presence and our long-term commitment to Qatar and the region.”
Spanning 228 square metres, the store is purposefully designed to reflect New Balance’s heritage through a modern lens. A tonal grey palette, refined architectural textures, dim, considered lighting, and understated music create a calm, contemporary environment where every element is curated to allow the product and craftsmanship to speak for itself.
The New Balance Grey store at Place Vendôme Mall operates from 10:00 AM to 11:00 PM Sunday to Wednesday, and from 10:00 AM to 12:00 AM Thursday to Saturday, with a brief closure on Fridays from 11:00 AM to 1:00 PM for prayer. More information is available at newbalance.co.ae.
