The three-year agreement will see New Balance support young footballers through tournament apparel, player development opportunities and community experiences across the Mina Cup season.
News
FC Bayern Opens Dubai Academy with New Opportunities for Girls and Boys
The FC Bayern Academy UAE will offer year-round training for players aged U5 to U16, with selected talent potentially progressing to development opportunities in Munich.
Golf Saudi Reshapes Its Long-Term Bet On Women’s Golf, Starting At Home
As the PIF Global Series wraps up this season, Golf Saudi is focusing its backing on grassroots golf in the Kingdom, one $4M LPGA/LET championship and a new LET Order of Merit partnership.
Golf Saudi Ambassadors Join Hyo Joo Kim as Aramco Korea Championship Field Grows
Golf Saudi Ambassadors join two-time defending champion Hyo Joo Kim and leading Korean players for the $2 million Aramco Korea Championship at New Korea Country Club from October 8-11.
Dubai Esports & Games Festival Expands to 17 Days for 2027 Edition
The sixth edition will run from April 9-25 with an expanded programme spanning gaming, esports, education and industry, before GameExpo closes the festival at Dubai World Trade Centre.
Elisa Longo Borghini Adds Road Race Bronze to World Championships Medal Haul
The Italian takes third in the elite women’s road race after an attacking performance in Montréal, as Dominika Wlodarczyk and Maeva Squiban give UAE Team L’IMAD three riders inside the top 10.
Women Take the Spotlight as Dubai T100 Countdown Reaches 50 Days
Twenty of the world’s leading professional women will race in Dubai this November, while Emirati women are being encouraged to join the expanded amateur programme at Al Mamzar.
Elisa Longo Borghini Claims First Rainbow Jersey with Italy at the UCI Road World Championships
The UAE Team L’IMAD rider helped Italy win the Mixed Relay Team Time Trial world title by eight seconds while making history with her 27th UCI Road World Championships appearance.
Korean Major Winners and Golf Saudi Ambassadors Headline 2026 Aramco Korea Championship at New Korea Country Club as Part of PIF Global Series
Sung Hyun Park and Jeongeun Lee6 lead the home challenge, while six Golf Saudi Ambassadors join an international field heading to New Korea Country Club from October 8-11.
Qatar Foundation Rallies Global Leaders to Build Sport Systems Designed for Women and Girls
At a three-day dialogue with Wilton Park in West Sussex (14–16 September), global leaders examined how to drive social development in the Global South through sport, by getting more women and girls onto the playing field, and building the systems that keep them there.
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