Weekly community-led sessions return to Doha, Dubai, Abu Dhabi, Riyadh, and Jeddah as part of New Balance’s global movement celebrating every kind of runner.
New Balance has announced the relaunch of its New Balance Run Club (NBRC) across key cities in the Middle East, coinciding with the rollout of Season 2 of its global ‘Run Your Way’ campaign. The initiative reinforces the brand’s mission to empower runners of all backgrounds and abilities, championing the belief that “running is a universal language.”
From Doha and Dubai to Abu Dhabi, Riyadh, and Jeddah, NBRC returns with a refreshed approach to community running; offering free, weekly group sessions led by expert coaches and open to runners of all experience levels. Designed to go beyond performance, NBRC serves as a space where individuals can connect, share progress, and grow together, reflecting the brand’s deep commitment to inclusivity and well-being.
“With the relaunch of NBRC and the new season of Run Your Way, we’re reaffirming our commitment to making running more accessible, inclusive, and inspiring,” said Ana Elisa Seixas, Head of Marketing, New Balance MEAI. “For us, the initiative is about creating a space where people can move at their own pace, discover their potential, and connect with others. That’s the future of running, and we’re excited to see it come alive across the Middle East.”
Season 2 of Run Your Way expands the campaign’s storytelling on a global scale, spotlighting diverse ambassadors and running communities who embody the joy and individuality of running. Whether it’s a first 5K or a marathon personal best, the campaign celebrates every stride and every story that makes the running community thrive.
Runners of all levels are invited to join NBRC sessions across the region. For details on schedules and registration, follow the official Instagram pages: @nbrc_dubai, @nbrc_abudhabi, @nbrc_doha, and @nbrc_saudi_arabia.
The relaunch marks another milestone in New Balance’s long-standing connection to performance running, now paired with a modern, community-first approach. With the return of NBRC, the brand continues to nurture spaces where sport, wellness, and lifestyle seamlessly intersect, uniting runners across the Middle East through movement and shared passion.
