New Balance has launched a limited-edition version of its 1080v15, available exclusively in the United Arab Emirates from, today, May 22.
Inspired by the communities shaping everyday life across the Emirates, the UAE-exclusive 1080v15 features a clean white upper with subtle red and green detailing on the heels and lace tips.
The launch follows the wider release of the 1080v15 earlier this year and builds on New Balance’s “Run Your Way” philosophy, a belief in movement that is personal, inclusive and on your own terms.
Since establishing its Middle East subsidiary in 2019, New Balance has continued to deepen its presence in the UAE through running culture, grassroots participation, New Balance Run Clubs and community-driven initiatives.
“The UAE is where our journey in this region began, and today it remains home to our regional hub for the wider MEAI business, making it an incredibly important market for us. Over the years, we’ve continued to deepen our presence here through running culture, grassroots participation, New Balance Run Clubs, and the communities that shape how people move every day.
“As a brand at the intersection of sport and culture, we see how movement here goes beyond performance. At a time when communities are showing up, supporting one another and continuing to move forward in their own way, we wanted to recognize that spirit. ‘Run Your Way’ reflects the belief that there is no single way to move through sport or life, and that every pace, path and purpose is valid.
“This UAE-exclusive 1080v15 reflects that mindset and a way to celebrate the communities here that keep moving, keep participating and keep finding their own rhythm. For us, that is what ‘In It For The Long Run’ truly means in the UAE,” said Stuart Henwood, Senior Director at New Balance, Middle East, Africa and India.
The limited-edition 1080v15 is priced at AED 899 and will be available exclusively at select New Balance stores in Dubai and Abu Dhabi from May 22, while quantities last.
