The Mettleset Media is a next-generation sports media and communications house built to unlock the power and potential of women in sport, and the communities around them. We produce culture-shaping stories, meaningful partnerships, and industry-shifting conversations that move the (women’s) sports ecosystem forward.
The Mettleset
Our flagship, women-first sports platform champions athletes across the Middle East and beyond through chart-topping podcasts, a fast-growing online magazine, dynamic social storytelling, and an industry-focused newsletter. We set trends, amplify talent, and bring fresh, culturally rooted narratives to the region.
Partnerships: We work with some of the region’s, and world’s, most compelling sports brands, unlocking the power of women in sport, and helping grow the MENA women’s sports eco-system in the process. If you’re a brand, event organiser or organisation interested in reach, resonance and good purpose, we want to hear from you: hello@themettleset.com.
Editorial: Please email hello@themettleset.com with your story ideas, pitches and submissions.
Mettle Communications Advisory
Formerly The B Collective, our strategic communications and partnerships arm helps brands and organisations connect authentically with sports stakeholders including women’s sports movement. From media strategy to athlete-aligned storytelling, we create impact and long-term value, not just campaigns.
For more information visit The Mettleset Media.
Mettle Production
Our narrative-driven production studio creates high-quality podcasts and original content with a strong editorial backbone. We blend sports expertise, creativity, and storytelling craft to produce pieces that resonate, inspire, and endure.
